leadership
team.
HERBL’s team of Fortune 500 global supply chain experts and legacy cannabis operators is helping take brands and retailers to the next level.
200+
Employees
7
Warehouse Locations
Mike Beaudry
Founder & CEO
Mike Beaudry
Founder & CEO
Mike is the former President and Head of Operations of UNFI. His people-focused leadership style empowers teams to deliver results and reach goals.
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Tom Grillea
President
Tom Grillea
President
Tom is the former Divisional President of UNFI, responsible for leading 5 business units. He also served as CEO of Threshold Enterprises, a distributor of dietary supplements and health care products.
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Jackie Hartwell
Chief Financial Officer
Jackie Hartwell
Chief Financial Officer
Jackie is the former Vice President, Finance of UNFI. She has extensive experience in developing and implementing revenue-driving and cost-saving financial practices and principles.
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Bradley Peacock
General Counsel and Chief Compliance Officer
Bradley Peacock
General Counsel and Chief Compliance Officer
Bradley is the former Senior Vice President and General Counsel of FedEx Supply Chain. He also served in various legal positions at FedEx Corporation for over 13 years.
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Donna Leach
Senior Vice President, Supply Chain
Donna Leach
Senior Vice President, Supply Chain
Donna is the former Senior Director, Supply Chain and Operations Planning of Gap, Inc. She has over 25 years of experience building business capacity and minimizing risk for complex global brands.
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Mikey Beaudry, Jr.
Vice President, Business Development
Mikey Beaudry, Jr.
Vice President, Business Development
Mikey started his career at HERBL when the company was founded in 2016. He has structured strategic partnerships with over 20 top-tier cannabis brands in the HERBL portfolio.
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Anthony Trobiano
Vice President, Sales
Anthony Trobiano
Vice President, Sales
Anthony is the former Regional Director at Threshold Enterprise. He is a driven, action-oriented leader who has a long history of successfully building brands in competitive markets.
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Bri Skellie
Vice President, Marketing
Bri Skellie
Vice President, Marketing
Bri is the former Director of Portfolio Strategy of Privateer Holdings/Landseye CA. Her career in medical and recreational cannabis includes Sales, Sourcing and Procurement, Brand and Product Development.
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Nick Griffith
Vice President, Growth
Nick Griffith
Vice President, Growth
Nick founded and operated multiple successful cannabis companies. He recruited best-in-class talent for HERBL and continues to promote strategic opportunities across the supply chain.
LinkedinIn Memoriam
DeAnna Wassom
Chief Marketing Officer Emeritus
DeAnna Wassom
Chief Marketing Officer Emeritus
In 2022, HERBL lost an absolute powerhouse of a woman in leadership, business, and life; DeAnna Wassom. We are so grateful for all of the priceless moments DeAnna shared with us. It was an honor to not only work with her but more importantly to call her a dear friend.
Lex Gemas
Chief Commercial Officer Emeritus
Lex Gemas
Chief Commercial Officer Emeritus
In 2021, HERBL lost a great leader, dear friend, and colleague in Lex Gemas. There will forever be a void in the lives of everyone at HERBL who was lucky enough to know him.