June 8, 2021
Blackbird’s proprietary e-commerce platform will now be integrated with HERBL’s retail services,
providing a new sales channel for hundreds of retailers in Nevada and California
SANTA BARBARA, CA, June 8, 2021 – HERBL, California's largest cannabis supply chain solutions company, today announced its acquisition of Blackbird, a premier cannabis distributor and direct-to-consumer software solutions company based in Nevada. The transaction allows HERBL to leverage Blackbird’s ecosystem of national retail and logistics insights to enter the Nevada market and create the most comprehensive supply chain platform in the industry.
The acquisition positions HERBL as the leading multi-state supply chain company that serves 98% of California’s and Nevada’s cannabis retailers. BlackbirdGo, Blackbird’s proprietary e-commerce platform, will be seamlessly integrated into HERBL’s retail services offering, providing a new sales channel that connects retailers and consumers to HERBL’s portfolio of best-selling brands. This platform allows brands and retailers to conveniently access critical operational services, including distribution and data insights, sophisticated inventory management and e-commerce solutions.
HERBL’s scalable infrastructure currently serves over 850 California retail storefronts and has garnered exclusive distribution partnerships with industry leading brands. Blackbird’s insights will enable HERBL to provide even more curated store-level experiences and help brands anticipate evolving market demands. “Blackbird has played an instrumental role in creating a modern and sophisticated cannabis market, and their insights will be an asset to HERBL’s long-term growth,” said Mike Beaudry, Founder and CEO of HERBL. “Our supply chain expertise and market-leading position in California, combined with Blackbird’s direct-to-consumer technology and distribution leadership in Nevada, will deliver greater value to our brands, retailers, and consumers. This deal exemplifies our forward-thinking vision for the future of the cannabis supply chain market.”
“HERBL has transformed retail and consumer cannabis experiences in California, and we are thrilled to align ourselves with an industry leader providing best-in-class services to both existing and future markets,” said Tim Conder, CEO and Co-Founder of Blackbird.
HERBL is California’s largest cannabis supply chain company servicing more than 850 storefront and non-storefront retail licensees. Founded in 2016, HERBL brings the state's top cannabis retailers and best-selling brands together through innovative technology, unparalleled service, dedicated sales team, and high-security, state-of-the-art facilities and fleet. HERBL’s team consists of a strong mix of legacy cannabis operators and entrepreneurs alongside distribution and retail experts with extensive experience in large-scale global supply chains. Exclusive brand partners include the #1 selling flower, vape, and concentrate brands. To learn more, visit www.HERBL.com or follow us on Instagram, LinkedIn, Facebook or Twitter.
Blackbird is a leading distributor, software and services company in the cannabis industry. They provide digital marketing tools and transportation solutions to help cannabis operators grow their businesses and their brands. Founded in 2015, Blackbird has built the largest B2B2C logistics infrastructure in the State of Nevada. They offer a robust proprietary software footprint across North America facilitating online retail transactions and deliveries on behalf of its hundreds of retail and brand partners. Blackbird aims to be cannabis consumers’ most trusted resource and the cannabis industry’s most valued partner. Visit myblackbird.com to learn more about how we keep it moving.
Noah Bethke & Mark Sinclair