About Us

Bringing business to cannabis.

Born, bred, and built for California.

Mike Beaudry, a supply chain expert and president of UNFI, the largest U.S. natural food distribution supply chain, attended his first cannabis trade show. He was struck by the similarities between the natural foods and legal cannabis sectors. Driven by his passion for distribution and cannabis, he spent the next two years immersing himself in the world of cannabis—meeting with growers and dispensary owners, learning everything he could about the plant, the history, the complex legalities, and the challenges of distribution. Next he recruited a team of experts who also shared his belief in the promise and potential of cannabis. Together, they created HERBL to help make cannabis more accessible to everyone.

Today, HERBL is the largest cannabis supply chain company in the largest cannabis market in the world. Focused 100% on California, we’re passionate about helping brands and dispensaries grow and scale their businesses here. We’re exclusively partnering with top-selling brands and delivering to over 850 retailers across California. We know the market inside and out. We respect the pioneers who paved the way. And, we honor and respect the legacy of California cannabis while we help shape its future.

Leadership Team

Our leadership team has built some of the most extensive supply chains in food, pharma, retail, and logistics. And, we’ve also assembled an OG team that comes from beyond the corporate world—people who have lived and breathed the cannabis journey.

  • Mike Beaudry
    United Natural Foods
    President and Head of Operations
  • Art Smuck
    FedEx Supply Chain
    President + CEO
  • Tom Grillea
    United Natural Foods
    Divisional President
  • Jackie Hartwell
    United Natural Foods
    VP of Finance
  • Marc Sherman
    FedEx Supply Chain
    VP of Information Technology
  • DeAnna Wassom
    Head of Global Marketing
  • Bradley Peacock
    FedEx Supply Chain
    SVP + General Counsel
  • Donna Leach
    Director of Global Supply Chain
  • Johnny Stange
    Director, Broad Market
  • Jason Pitts
    Pottery Barn
    VP of Operations and Inventory Strategy
  • Jen Pena
    Calyx Peak Companies
    VP, Human Resources
  • Andy Fleet
    Director of Security
  • Nick Griffith
    Head Buyer, Founder of Cub City (Cultivation)
  • Jared Ficker
    Axiom Advisors
    Leading California cannabis regulatory affairs consultant
  • Jeff Kirwan
    President + CEO

In 2021, HERBL lost a great leader and colleague in Lex Gemas. The world has lost an amazing human, too. Lex was highly respected and loved by managers and employees alike, as well as the entire cannabis industry.

He was a truly visionary leader and brought a level of enthusiasm and positivity that few people possess. He was an eternal optimist with the most infectious personality. Lex was not just an employee of HERBL, he was part of our family. There will forever be a void in the lives of everyone at HERBL who was lucky enough to know him.

Fast Facts

  • 850+ storefronts serviced across California
  • 1000+ SKUs from the top-selling brands
  • 20+ full-time sales managers for statewide coverage
  • 5 licensed buildings on 3 strategically located campuses
  • 27 armored trucks to ensure safe delivery
  • 180+ people focused on you