Our Founder and CEO, Mike Beaudry, has decades of experience leading high-volume distribution companies, and ultimately held several executive roles in the natural & organic products industry. Mike led these operations nationally and spent more than five years as President of UNFI, America’s leading distributor of Natural/Organic and specialty foods. After over a decade in the natural products industry, Mike spent five years as CEO of a private-label dietary supplement company which manufactured and distributed products for the top retailers in the US: Costco, Walmart, CVS, Target, and more.

This combined experience has provided the insight to create HERBL: a quality-focused naturally-derived products distributor. We are committed to creating collaboration in every part of the supply chain, and we place relationships and integrity above all else.